For those who are taking the first steps in investing in digital marketing, and even for those who have already taken but want to know next steps, it is important to understand where and when to invest in each of these media.

The ideal would be to allocate a budget to all media, but we know that it is not always possible at an early stage, or the communication budget is not always approved with the amount necessary for this investment.

In these cases, it is necessary to assess the difference between the two and analyze where the company is.

Let's imagine then the scenario of Mr. Manuel:

– Mr. Manuel, has an accounting firm that already has a presence on social networks, with a few hundred followers on each of the networks. In this case, as the objective is to attract new customers, there are 2 options.

1 – The first option is to try to monetize your network and or similar segments and audiences through advertising campaigns on these social networks. There are several types of campaigns in these media that allow the acquisition of contacts that can be started with a recommended budget of 10€/day. But attention, these campaigns, despite having a pre-defined audience behind them and even the company's followers, are campaigns of interest and with the assumption that someone who will see the ad will want to contact Mr. Manuel.

2 – We then enter the 2nd option, where effective searches for a service or product are carried out. Google, the search engine of choice in Portugal, allows you to show ads to someone who makes a search related to the service and with an associated genuine interest. Something you can't do on social media, except for hashtags.

There are several types of campaigns in Google Ads, but when starting with this investment, which we recommend a minimum of 5€/day, you should start with a type of campaign called “Search” or “Research.”

This type of campaign is what makes someone look for “Accountant near me”, ads related to accounting offices appear, and if all goes well and the campaign is well implemented, Mr. Manuel.

In terms of priorities, , if there is already a minimal presence on social networks, we recommend that you always start with campaigns using Google Ads, if the objective is to attract new customers and/or products.

If there is no presence on social networks, we recommend that 30% of the budget allocated to advertising be applied to their dissemination in order to activate the brand in these media, in addition to giving the brand more credibility (today, fortunately or unfortunately , you can have the best product in the world, but if you have 10 followers, your company is not credible)

At Digitall Brokers our consultants are available to help you analyze the objective and choose the best campaigns and providers, with no associated costs.

Take the opportunity to test and simulate your project in the Digitall Brokers simulator and if you need any support or help in your process, you can contact us directly by email info@digitallbrokers.com or using the contact form.