It has already been addressed by Digitall Brokers, in the Performance Marketingarticle, that digital communication has the advantage of being measurable and there are several ways to act in this sense.
From the moment you start to act in this direction (Google Ads, Social Networks, Email Marketing, among others) it is necessary to realize what variables and indicators they give us.
In other words, digital communication started to work, and now? How to evaluate them?
We leave below some indicators that should be taken into account in this analysis, whether when doing the analysis internally, or when asking an agency or freelancer to work with you.
Important Indicators (Some)
There are many other indicators and variables that will be discussed further on, but for those who are starting their digital communication, you have to have these metrics at the tip of your tongue, as they are the same ones that let you know from the start if you are or not making a good investment.
At Digitall Brokers, consultants are available to help you choose and understand the best indicators for your business, as well as the best campaigns and suppliers.
And this without associated costs.
Take the opportunity to test and simulate your project in the Digitall Brokers simulator and if you need any support or help in your process, you can contact us directly by email firstname.lastname@example.org or using the contact form.