Email marketing is the process of sending commercial messages via email to a group of people. Email marketing can be defined broadly as any email sent to potential or current customers. 

However, the term is usually used to refer to: sending emails with the intention of improving a merchant's relationship with its current or previous customers and encouraging customer loyalty and repeat business. 

It is one of the most dependable marketing channels. In a world where new social media platforms appear out of nowhere, email consistently outperforms.

Email marketing is performed through emails, newsletters and commercial messages.

You must first select your service provider before you can worry about email newsletters and building an email subscriber list.

An email service provider (ESP), also known as an email marketing provider, assists you in the creation and distribution of email campaigns.

A strong email marketing funnel can benefit both large corporations and small businesses. If you don't have one yet, you're missing out. Se ainda não tem um, está a perder.

How to reate an effective email marketing campaign? marketing ? 

The first step is to determine your goals. Do you want to raise brand awareness, increase website traffic, or generate leads? Once you know what you want to achieve, you can start planning your email marketing campaign.

Here are a few tips on how to create an effective email marketing campaign:

1. Keep your emails short and to the point.
2. Use images and videos to break up the text and add interest.Include a call to action (CTA) so your subscribers know what you want them to do.
3. Segment your email list so you can send more targeted emails.
4. Test your emails before you send them to make sure they're working.
5. Monitor your results so you can see what's working and what isn't.

By following these tips, you can create an effective email marketing campaign that will help you reach your target audience and achieve your desired results.

Final words:

Email marketing is a powerful tool that can help you achieve your business goals. Through an effective email marketing campaign, you can reach your target audience, build relationships, and generate leads.

You will need an Email Service Provide to create and distribute your email campaigns.

Look for a dependable provider that fits your budget when selecting an ESP. Check to see if your provider provides features like drip campaigns, list segmentation, and A/B testing.

At Digitall Brokers, consultants are available to help you choose the best option and supplier, with no associated costs.

Take the opportunity to test and simulate your project in the Digitall Brokers simulator and if you need any support or help in your process, you can contact us directly by email info@digitallbrokers.com or using the contact form.