Landing page is a term used by the communication and development team to refer to the page that will “receive” users.
This landing page can be a specific page of a website, or it can even be a unique and exclusively a website.
There are several brands that start their digital journey by creating a landing page for their brand and then evolve into a more complete website with other features.
Obviously this cannot apply to all companies that are starting out. For example, an online store will hardly consist of only 1 page. But a service such as psychology or advocacy, for example, can start with a landing page where it refers to the services it offers and shares contacts in order to attract customers.
And does it make sense to create landing pages when there is already a website created? Sometimes yes. If the brand already has a lot of expression and online traffic, it may make sense to create an extra page or two in order to analyze their conversion. In these cases, we call it an A/B test, where we send traffic to landing page A and landing page B and see which performs better.
At Digitall Brokers, consultants are available to help you choose the best option and supplier, with no associated costs..
Take the opportunity to test and simulate your project in the Digitall Brokers simulator and if you need any support or help in your process, you can contact us directly by email firstname.lastname@example.org or using the contact form.